About Choices Counseling Services

Bill Pogue founded the agency that would become Choices Counseling Services in 1991. He is a Licensed Professional Clinical Counselor specializing in adolescent, family, and adult therapy. His counseling approach includes cognitive, behavioral, and solution-focused therapy methods.

Bill believes attitudes and personal decisions shape both emotional and physical well-being. His work focuses on helping adolescents develop responsibility, helping families build stronger connections, and helping adults manage stress and emotions more effectively.

He earned his Master’s degree in Psychology in 1976 and has more than 35 years of experience in mental health. His background includes extensive clinical counseling and consulting with state and federal agencies.

He also received specialized training from Jeffery Mitchell, PhD, in Critical Incident Stress Management from Jeffery Mitchell, PhD. Bill is a Vietnam Veteran and spent six years working in the oil field before dedicating his career to mental health care. Today, he enjoys spending time with his wife, his two sons, their spouses, and his five grandchildren.

Daniele Watson is a Licensed Clinical Mental Health Counselor with a strong commitment to helping individuals grow and reach their potential. She earned her Bachelor’s degree in Psychology with a minor in Substance Abuse and a Master of Education in Community Counseling from Texas Tech University. Her therapy approach focuses on client-centered care with cognitive and behavioral techniques.

Daniele previously worked in Texas, providing counseling services to college students dealing with addiction in both group and individual settings. She also worked within the federal justice system, supporting individuals facing mental health challenges. Her experience includes working with teenagers, couples, and adults of all ages. After nine years living and working in West Texas, Daniele returned to her hometown of Farmington.

Her work in the community includes adolescent treatment services and a private counseling practice addressing a wide range of mental health concerns. Outside of counseling, she remains active in the dance community as both a coach and a dance parent. She enjoys the warm New Mexico summers and watching baseball.

Sheri Jordan is a Licensed Marriage and Family Therapist who works closely with children, teens, and families. She earned her Master’s degree in Family and Consumer Sciences with an emphasis in marriage and family therapy in 2012. She has experience working with individuals and families across multiple treatment settings, including outpatient clinics and inpatient adolescent treatment centers.

Her counseling approach includes cognitive behavioral therapy, solution-focused methods, and systemic therapy techniques. Sheri works collaboratively with clients to help them heal, improve communication, and build healthier relationships. Outside the counseling office, Sheri enjoys spending time outdoors with her husband and their dog. She also enjoys baking and crafting during her free time.

Our team provides counseling support for individuals, couples, and families throughout the Four Corners region. Each therapist at Choices Counseling Services is dedicated to providing compassionate care and professional guidance that supports emotional health, stronger relationships, and personal growth.