About Choices Counseling Services

We’re not just coworkers—we’re friends, too! We believe that laughter, friendship, and a little silliness make us human. While we may not always take ourselves too seriously, we take your well-being very seriously. Behind our professional titles are real people with real lives, real challenges, and a genuine passion for helping others. We’re here to listen, support, and remind you that you don’t have to navigate life’s challenges alone.

Bill Pogue founded the agency that would become Choices Counseling Services in 1991. He is a Licensed Professional Clinical Counselor specializing in adolescent, family, and adult therapy. His counseling approach includes cognitive, behavioral, and solution-focused therapy methods.

Bill believes attitudes and personal decisions shape both emotional and physical well-being. His work focuses on helping adolescents develop responsibility, helping families build stronger connections, and helping adults manage stress and emotions more effectively.

He earned his Master’s degree in Psychology in 1976 and has more than 35 years of experience in mental health. His background includes extensive clinical counseling and consulting with state and federal agencies.

He also received specialized training from Jeffery Mitchell, PhD, in Critical Incident Stress Management from Jeffery Mitchell, PhD. Bill is a Vietnam Veteran and spent six years working in the oil field before dedicating his career to mental health care. Today, he enjoys spending time with his wife, his two sons, their spouses, and his five grandchildren.

Daniele Watson is a Licensed Clinical Mental Health Counselor with a strong commitment to helping individuals grow and reach their potential. She earned her Bachelor’s degree in Psychology with a minor in Substance Abuse and a Master of Education in Community Counseling from Texas Tech University. Her therapy approach focuses on client-centered care with cognitive and behavioral techniques.

Daniele previously worked in Texas, providing counseling services to college students dealing with addiction in both group and individual settings. She also worked within the federal justice system, supporting individuals facing mental health challenges. Her experience includes working with teenagers, couples, and adults of all ages. After nine years living and working in West Texas, Daniele returned to her hometown of Farmington.

Her work in the community includes adolescent treatment services and a private counseling practice addressing a wide range of mental health concerns. Outside of counseling, she remains active in the dance community as both a coach and a dance parent. She enjoys the warm New Mexico summers and watching baseball.

Sheri Jordan is a Licensed Marriage and Family Therapist who works closely with children, teens, and families. She earned her Master’s degree in Family and Consumer Sciences with an emphasis in marriage and family therapy in 2012. She has experience working with individuals and families across multiple treatment settings, including outpatient clinics and inpatient adolescent treatment centers.

Her counseling approach includes cognitive behavioral therapy, solution-focused methods, and systemic therapy techniques. Sheri works collaboratively with clients to help them heal, improve communication, and build healthier relationships. Outside the counseling office, Sheri enjoys spending time outdoors with her husband and their dog. She also enjoys baking and crafting during her free time.

Hello! My name is Alicia Cancino, and I am a Licensed Mental Health Counselor. I earned my Master’s degree in Clinical Mental Health Counseling from New Mexico Highlands University and hold an additional Master’s degree in Human Behavior from National University in San Diego, California. I also gained over two years of hands-on experience while completing my graduate studies.

I specialize in working with adults and adolescents navigating depression, anxiety, trauma, and life’s many challenges. My approach is rooted in Cognitive Behavioral Therapy (CBT), helping clients identify negative thought patterns, develop healthier perspectives, and build effective coping skills. I provide a supportive, goal-oriented environment where we work together to strengthen emotional well-being, overcome obstacles, and create meaningful, lasting change.

I firmly believe that everyone has the ability to grow, heal, and become the best version of themselves. Through positive affirmations, positive self-talk, and self-compassion, I empower my clients to recognize their strengths, build confidence, and take control of their emotional well-being. My goal is to equip each client with practical tools and strategies they can use to navigate life’s challenges with greater confidence and resilience.

A little about me outside the counseling office: I believe in practicing the same self-care I encourage in my clients! In my free time, I enjoy spending time with my family, hanging out with my dogs, exploring the outdoors, running, enjoying a good cup of coffee, and attending Zumba classes. I also love challenging myself to step outside my comfort zone, try new experiences, and embrace opportunities for personal growth.

I am passionate about helping individuals recognize their potential, overcome challenges, and build healthier, more fulfilling lives. I look forward to working alongside you as you discover your strengths and take meaningful steps toward lasting emotional well-being.

Jeannie Wright is a Licensed Clinical Social Worker with over 15 years of experience in the mental health and social work field. She works with children, teens, adults, and families, using Cognitive Behavioral Therapy (CBT) and strengths-based approaches to help clients build practical skills and recognize their strengths.

Jeannie earned her Master of Social Work from New Mexico Highlands University in 2023 and her Bachelor’s degree in Psychology from Fort Lewis College in 2009. She has extensive experience working with high-risk youth and their families, including child abuse and neglect settings, as well as intensive case management for individuals with severe mental illness and substance use disorders. Her focus is on supporting and strengthening individuals, guiding them along the way to meet their individual goals.

Jeannie has provided services both in traditional office settings and directly within homes and communities, giving her a strong understanding of the real-life challenges individuals face. A lifelong resident of New Mexico, she values the connections and culture of the communities she serves. Outside of work, she enjoys spending time with her children and grandchildren, attending church, family game nights, and walking along the river.

Our team provides counseling support for individuals, couples, and families throughout the Four Corners region. Each therapist at Choices Counseling Services is dedicated to providing compassionate care and professional guidance that supports emotional health, stronger relationships, and personal growth.